Wednesday, February 25, 2015

SHORT FILM: Hypebeast Northern Lands - Wrenchmonkees

From Hypebeast:
In our third installment of Northern Lands: Copenhagen, we visit Wrenchmonkees, a Danish motorcycle and apparel brand that has flourished into a well-known, utilitarian label and bike shop. What began as a hobby grew to a business, with many requesting motorbike customization. Eventually, the hobby became a full-fledged mechanic shop offering cutting-edge designs and custom bikes, and in 2008, adopting the moniker ”Wrenchmonkees” along with an apparel label. Inspired by modern all-purpose workwear such as Carhartt, Wrenchmonkees wanted to design apparel that would be practical in the bike shop, but still wearable in public without looking like a mechanic. We speak to co-founder Nicholas Bech about what Wrenchmonkees is, the culture of bike customization, and living in Copenhagen with everything it has to offer. Check out our feature above, and learn more about the brand over at their website.

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